Rich Thau is the president and founder of Presentation Testing, Inc. His company is the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy presentations, moment-to-moment. The firm helps its clients become more successful by applying the power of behavioral science and social psychology to the process of dial testing. In its research, Thau’s firm instructs study participants to provide feedback to help Presentation Testing refine the messages its clients deliver. This is done by directing audience members each to turn a hand-held dial to give continuous feedback as they watch a speaker. This feedback pinpoints the presentation's "weak spots" based on a single criterion, such as agreement, understanding, or interest.
Using this technology, Thau has spearheaded groundbreaking research in public policy, financial communications, insurance, trial consulting, and infomercials. His firm’s clients include the U.S. Chamber of Commerce, Business Roundtable, American Chemistry Council, the Biotech Industry Association, Vanguard, T. Rowe Price, NBC News, CNN, United Healthcare, HBO, the Pharmaceutical Research and Manufacturers Association, the American Enterprise Institute, the Ethics and Public Policy Center, and America’s Health Insurance Plans.
Thau regularly advises leaders in Congress and their staffs, Presidential campaigns, and corporate executives on how to improve their messaging; his recommendations have shaped the national debate over Social Security, Medicare, and tax reform. His firm’s recent policy messaging projects have focused on climate change, immigration, foreign policy, welfare, energy, government spending, healthcare, labor/management issues, and international trade. Thau is also the publisher and co-founder of a monthly e-newsletter called the Constituent Communications Alert, which is read by senior House staff.
Thau’s experience in the presentation world comes first-hand. For many years he has been delivering high-profile presentations of his own. Before founding Presentation Testing, in 1993 he co-founded Third Millennium, the leading non-partisan think tank for Gen Xers.
In January 2005 Thau addressed GOP Senate and House Members for a full hour at their annual Greenbrier retreat, and in March 2005 returned to brief Chiefs of Staff. He has briefed House Members and staff again at each of their 2006-14 retreats. In March 1995, Thau addressed Congressional staffers and members of the press at an entitlements reform conference sponsored by the Cato Institute in Washington, D.C.; the presentation later appeared in Vital Speeches of the Day, as did another speech on marketing to Generation X. He also addressed several conferences organized by members of Congress of both parties dealing with retirement security issues.
Thau has testified before the U.S. Senate Budget Committee’s Social Security Task Force and the U.S. House Social Security Subcommittee. He has also spoken at Harvard, the University of Virginia, and Georgetown, as well as before numerous civic and corporate audiences. He was chosen as a delegate to all three National Summits on Retirement Savings, and the Clinton Administration invited him to speak at the December 1998 White House Summit on Social Security.
He is the co-author of the career advice book Get It Together By 30 (Amacom, 1997) and co-editor of an anthology of intergenerational essays titled Generations Apart (Prometheus, 1997).
Thau is a member of the Qualitative Research Consultants Association. He is a 1987 Phi Beta Kappa graduate of Haverford College, where he received a B.A. in History (with honors). Prior to co-founding Third Millennium in 1993, Thau was a senior editor at MagazineWeek, the trade magazine for the magazine industry. During his 3 1/2 years there he authored more than 800 articles. Raised in Roslyn, NY, Thau lives in Bala Cynwyd, PA, with his wife, Nicole Tell, Esq., and their son Ezra.
Cindy Ng is the director of operations at Presentation Testing, where she is responsible for all company administration and logistics. She also provides critical technological skills, such as serving as technician on dial testing projects and editing video footage, as well as gathering and analyzing data, managing logistics for focus groups, and report writing.
She received a B.A. from New York University in 1998, where she double-majored in Economics and Politics, with a minor in Chinese language. She previously was director of operations at Third Millennium.
Megan O’Hara is the director of marketing and analytics at Presentation Testing. She is responsible for gathering and analyzing qualitative and quantitative data, creating digital media, as well as providing technological skills for dial testing and Google Analytics. She is also responsible for report writing, project management, identifying and cultivating new business opportunities, and managing client outreach.
She received a B.A. from University of Richmond in 2009, where she majored in Business Administration, with concentrations in Finance and Marketing. She received an M.B.A. from Rider University in 2014, with a concentration in Information Systems.
Matt Steffee is a senior public policy analyst at Presentation Testing. He is responsible for research, script-writing, providing technological skills for dial testing, managing logistics for focus groups, gathering and analyzing data, report writing, and moderating focus groups.
He earned a B.A. from New York University in 2009, where he double-majored in Politics and Journalism, with a minor in Media, Culture and Communication. He previously was a staff assistant of constituent services for Congressman Chris Smith (NJ-4).