In a typical engagement, we will work closely with you to strengthen your presentations and remove the "weak spots." And then we usually urge our clients to "re-test" their presentations to ensure these "weak spots" have been removed.
Generally speaking, we offer clients:
1. A consultation to ascertain the scope of the presentation being examined. We want to hear from you how much work the presentation needs and where it needs it most.
2. A plan to test the presentation in a live setting. We take the lead in working with you to arrange the logistics.
3. Coordination of the test, including—when the client requests it—recruiting audience members that fit a particular demographic or psychographic profile.
4. On-site room preparation. It's our job to work with our technicians to make sure all you have to do on presentation day is deliver your presentation. We also conduct audience preparation, explaining to the group what the dial test is all about and why their participation is so important.
5. Dial testing. This is a four-step process usually conducted over the course of two hours. It typically includes four steps: A) a pre-presentation survey to benchmark attitudes toward—and knowledge of—the subject matter, B) a continuous, moment-to-moment dial test, to determine audience understanding of, or interest in, or agreement with the presentation as it is being delivered, C) a post-presentation survey to determine how knowledge and attitudes may have changed, and D) a traditional focus group discussion, based upon the findings from the dial test, to determine why the audience responded as it did, moment-to-moment, to the presentation content.
6. Results interpretation. We pinpoint the weak segments of the presentation, and combine that information with the pre- and post-presentation survey findings and the focus group comments. We look both for trends and anomalies.
7. Written report of findings, including actionable recommendations for improvements. This detailed report dissects your entire presentation, pointing out the weak spots and making extensive recommendations for improvements in reaching future audiences. Typically we tell you what parts worked well, what needs minor tweaking, and what needs significant overhaul. For tests where we divide the audience by age, gender, or other pre-determined factors, the report breaks out the results by sub-group.
8. Presentation of findings, in person, to client. We show you highlights of how the audience reacted to your presentation. This is done by super-imposing the dial group results over a videotape of you in front of the audience.
9. Revision and Re-test. We work closely with you and your team to make changes to the presentation, and encourage you to re-test it in front of another audience.